Digital Marketing Strategy: An Integrated Approach to Online Marketing
Language: English
Published by Kogan Page, 2025
- Softcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
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Add to basketItem description from seller
In English.
Seller Inventory # ria9781398622067_new
- Title
- Digital Marketing Strategy: An Integrated Approach to Online Marketing
- Author
- Kingsnorth, Simon
- Publisher
- Kogan Page
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1398622060
- ISBN 13
- 9781398622067
- Edition
- 4th Edition
- Item weight
- 776 grams
Ready to develop and implement a digital marketing strategy that elevates your career?
Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.
You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples
With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.
Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
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About the Author
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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