Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age
Language: English
Published by Cognella Academic Publishing, 2023
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 142.57
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In English.
Seller Inventory # ria9781793585615_new
- Title
- Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age
- Publisher
- Cognella Academic Publishing
- Publication year
- 2023
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 179358561X
- ISBN 13
- 9781793585615
- Edition
- 2nd Edition
- Item weight
- 640 grams
Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age demonstrates how to produce content that stands out and gains attention in a world oversaturated with media.
Section I reviews the main stages of the digital media production process and how to develop collaborative team goals and evaluate a creative concept. Section II describes the most important components involved in the preproduction stage, including the shooting schedule, anticipated cost, and size of the production. Section III delves into key aspects of the recording process, provides various production strategies, and outlines the logistics involved in creating a final project. Section IV focuses on the postproduction process, including editing and the use of motion graphics. In Section V, students learn about the intricacies of viral marketing, social media distribution, and the creation of a digital media ad campaign. Two appendices help readers navigate production forms and paperwork, as well as promotion and publicity.
Digital Media Production is the ideal text for courses centering on mass communication, broadcasting, media studies, and film, television, and media production. The second edition features fresh or expanded content on how the growth of social media has forever changed the way that we communicate and consume vital information.
"Synopsis" may belong to another edition of this title.
About the Author
Jody Mahler is an independent video game producer, motion graphics designer, visual effects artist, and application developer. He is an instructor at California State University-Dominguez Hills, where he teaches courses in video and audio digital media production.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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Hello! Ria Christie Collections is an online venture that was initially set up in 2012 to sell books. We do not have a physical high street store. We are professional online booksellers. We only sell brand new books in perfect condition that we source from various suppliers and the publishers. Primarily, our aim is to provide an excellent service to all our customers. We always work as a team to achieve this. Our other objectives are to: 1. Ensure that all our products reach their destination quickly in a safe and secure manner 2. Answer to all our customer queries within 24 hours 3. Ensure that our customers are happy with their purchases 4. Provide all the items at a competitive price 5. Always listen to our customers Ria Christie Collections is not a registered company. It is a Sole Trader venture. Other key information is shown below: Contact Person Name: Rakesh Luchmun (Mr) Storefront Name: Ria Christie Collections Place of Establishment Address: Suite B; ARUN House; ARUN Building Arundel Road Uxbridge UB8 2RR United Kingdom E-Mail Address: riachristie@hotmail.co.uk VAT Number: GB 160 5650 25 We always work hard and aim to comply with all of Abebooks Policies. If you have any issues, please do not hesitate to write to us whether before or after a purchase. We promise to reply to you promptly and, in any case, within 24 hours. Thank you kindly! Yours sincerely Mr Rakesh Luchmun (Founder) and the Ria Christie Collections Team…
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