The Digital Plan: A practical guide to creating a strategic digital plan.

From total beginner to technical expert, you will be digitally empowered by engaging with The Digital Plan. Whether you’re the director of a digital communications department or you’re a member of any team wishing to wield or understand the power of digital, this book will provide you with the tools you need to plan and execute digital strategy with ease. Using his many years of experience directing digital strategies for campaigns and organizations, Brad A Schenck outlines everything you want to know about digital planning, utilizing digital tools and making the most of your collaborative efforts. In this book, you should expect to find: Expert guidance framed with thoughtful questions you should ask. Bullet points of the most up-to-date tips and lots of them. Templates that will help you frame your plan, whatever your goals may be. Stories and anecdotes from someone who has advised hundreds of digital plans at the highest level. From the very technical to the more artistic, The Digital Plan covers everything from design and social media to data and analytics. This book is a must-have for anyone wishing to make the most of their digital presence to create powerful impact by driving community action.

Brad has been driving engagement via the internet for almost a decade. For the past eight years he’s been working on electoral issues in a variety of roles from in person organizing to helping shape President Obama’s 2012 battleground state digital strategy. He was the founding Digital Strategist for Organizing for Action, National Day of Service Digital Manager for the Obama-Biden 2012 Inaugural team. In 2010 he oversaw regional digital strategy for the Democratic National Committee working with Senatorial, Gubernatorial, and Congressional races. In 2014 he supported CredoSuperPAC driving the digital side of their field campaign. Recently, rebuilding the digital department the Rainforest Action Network an international advocacy organization. During the 2016 cycle he took local and national issues helping drive engagement for school board, propositions and local elections. All of that in background while running groundbreaking registration and GOTV programs as Head of Engagement for Vote.org.