Digital Platform Leadership: Exploring the Role of National Factors, Platform, and Customer Type

Language: English

Published by GRIN Verlag, 2022

3346660710 / 9783346660718

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2020 in the subject Computer Science - Commercial Information Technology, grade: 1,3, Technical University of Munich, language: English, abstract: Digital platforms are an ubiquitous phenomenon that threatens incumbent firms. Among digital platform providers, the competition is fierce. Platform giants such as Google, Amazon, or Microsoft strive for platform leadership. The question of how to achieve platform leadership is equally essential for platform companies and incumbent firms transforming into platform business models. This thesis aimed to provide a fundamental building block for the analysis of this question. In the first step, a taxonomy that conceptualizes platforms from a business model perspective was created. In the second part of this thesis, this taxonomy was used to analyze configurations of successful and leading platform business models. This thesis found multiple configurations of platform leaders within an ecosystem-level and firm-level model. The two models extended existing theory on the causal relation of factors on platform leadership.

Seller Inventory # 9783346660718

Title
Digital Platform Leadership: Exploring the Role of National Factors, Platform, and Customer Type
Author
Jonas Kaufmann-Ludwig
Publisher
GRIN Verlag
Publication year
2022
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3346660710
ISBN 13
9783346660718
Item weight
141 grams
Dimensions
210x148x7 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item30 to 40 business days7 to 14 business days
First itemUS$ 70.63US$ 82.26
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