Digital Platform Leadership: Exploring the Role of National Factors, Platform, and Customer Type

Jonas Kaufmann-Ludwig

ISBN 10: 3346660710 ISBN 13: 9783346660718

Published by GRIN Verlag, 2022

Language: English

Condition: New Soft cover

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Bibliographic Details

Title

Digital Platform Leadership: Exploring the Role of National Factors, Platform, and Customer Type

Publisher

GRIN Verlag

Publication Date

2022

Language

English

ISBN 10

3346660710

ISBN 13

9783346660718

Binding

Taschenbuch

Condition

Neu

Dimensions

Weight

141 grams

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Synopsis

Master's Thesis from the year 2020 in the subject Computer Science - Commercial Information Technology, grade: 1,3, Technical University of Munich, language: English, abstract: Digital platforms are an ubiquitous phenomenon that threatens incumbent firms. Among digital platform providers, the competition is fierce. Platform giants such as Google, Amazon, or Microsoft strive for platform leadership. The question of how to achieve platform leadership is equally essential for platform companies and incumbent firms transforming into platform business models. This thesis aimed to provide a fundamental building block for the analysis of this question. In the first step, a taxonomy that conceptualizes platforms from a business model perspective was created. In the second part of this thesis, this taxonomy was used to analyze configurations of successful and leading platform business models. This thesis found multiple configurations of platform leaders within an ecosystem-level and firm-level model. The two models extended existing theory on the causal relation of factors on platform leadership.

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