Digital Platforms and Managing Brand Crises

Language: English

Published by IGI GLOBAL SCIENTIFIC PUBLISHING, 2025

9798337323688

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

US$ 340.90

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - In today's connected world, digital platforms have become a vital tool for brand engagement to combat public scrutiny. As information spreads across social media and online communities, brands are more vulnerable to crises that can escalate faster than brands can fix them. Organizations can navigate these turbulent digital landscapes, leveraging the very platforms that amplify risk to communicate effectively, and safeguard their reputations. In an age where one misstep can go viral, mastering digital crisis management is no longer optional, it's a core competency. Digital Platforms and Managing Brand Crises explore how the advancement of technologies in this connected have helped companies in management of crisis. This book demonstrates how to manage these crises effectively while maintaining brand integrity, a critical aspect of modern brand management. Covering topics such as digital platforms, brand management, and crisis management, this book is an excellent resource for academicians, researchers, entrepreneurs, marketing professionals, business leaders, and more.…

Seller Inventory # 9798337323688

Title
Digital Platforms and Managing Brand Crises
Author
Ana Pinto de Lima
Publisher
IGI GLOBAL SCIENTIFIC PUBLISHING
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 13
9798337323688
Item weight
935 grams
Dimensions
254x178x27 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 38.83US$ 49.92
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Einbeck, Germany 37574