Digital Relevance: Developing Marketing Content and Strategies that Drive Results

Ardath Albee

ISBN 10: 1137452803 / ISBN 13: 9781137452801

Published by Palgrave Macmillan, 2015

About this Item

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Num Pages: 256 pages, 6 black & white tables, 6 figures, 1 graphs. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 160 x 23. Weight in Grams: 414. . 2015. Hardcover. . . . .

Seller Inventory # V9781137452801

Bibliographic Details

• Title: Digital Relevance: Developing Marketing Content and Strategies that Drive Results
• Publisher: Palgrave Macmillan
• Publication Date: 2015
• Language: English
• ISBN 10: 1137452803
• ISBN 13: 9781137452801
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

About the Author

Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what's possible, why to embrace change and how to gain value that drives business. Ardath also authored the book eMarketing Strategies for the Complex Sale, has been voted one of the 50 Most Influential People in Sales and Lead Management for the past three years, and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.