Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
Wright, Travis; Snook, Chris J.
Language: English
Published by Wiley, 2016
- Hardcover
- Used
Seller: Lexington Books Inc, Idaho Falls, ID, U.S.A.Lexington Books Inc
AbeBooks seller since February 10, 1999
Condition: Used - Very good
US$ 9.75
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 175144
- Title
- Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
- Author
- Wright, Travis; Snook, Chris J.
- Publisher
- Wiley
- Publication year
- 2016
- Condition
- Very Good
- Dust jacket
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1119291704
- ISBN 13
- 9781119291701
- Item weight
- 37 ounces
- Dimensions
- 6x0x8
Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line.
The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation.
- Optimize competitive advantage and customer experience
- Map strategy back to business objectives
- Engage customers with a pragmatic, proven marketing system
- Reorganize sales and marketing to fill talent and knowledge gaps
Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one―what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
"Synopsis" may belong to another edition of this title.
About the Author
TRAVIS WRIGHT is a successful marketing technology consultant, keynote speaker, tech journalist, growth hacker, entrepreneur, data & analytics geek, podcast host, and mediocre stand-up comic. He is the former global digital and social media strategist at Symantec for the Norton brand, and is the cofounder and Chief Marketing Technology Officer at CCP.Digital, a Kansas City & San Francisco-based digital ad & content agency.
CHRIS J. SNOOK is managing partner at Launch Haus. A digital agency and tech startup veteran, he is also the brand humanizer-at-large at Ethology. He mentors entrepreneurs with Founders Institute globally and ASU Project Humanities. He is the coauthor of three other books including the international bestseller Wealth Matters Makeover Edition (in its 3rd edition).
"About the title" may belong to another edition of this title.
Lexington Books Inc
Idaho Falls, ID, U.S.A.
AbeBooks seller since February 10, 1999
Shipping rates within U.S.A.
| Item | 6 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 5.75 | US$ 10.95 |
Payment methods
- Cash
- Check
- Money Order
Store description
Specialty
History, Theology, Philosophy, Religion, Technical, Science, Pacific Northwest History, Ye Galleon Press publicationsSeller's business information
Lexington Books Inc
2184 Channing Way # 153
Idaho Falls, ID U.S.A. 83406
Terms of sale
********************************************************************************
SPECIAL NOTICE REGARDING SHIPMENTS TO IDAHO: If the item you are ordering will be sent to Idaho, 6% sales tax will apply to the cost of the book.
********************************************************************************
PAYMENT: We accept payment directly from ABEBOOKS. We also accept checks and money orders. All funds should be in US dollars. Orders are shipped upon receipt of payment (We reserve the right for check to clear before shipment).
********************************************************************************
HOLD POLICY: We will keep books on hold (non confirmed orders) for 3 days. Books will be relisted for sale for confirmed orders if payment is not received within 7 days.
********************************************************************************
RETURN POLICY: PLEASE CONTACT US DIRECTLY TO OBTAIN A REFUND. Refund for books shipped back within seven days (in same condition as received). Refund applies to cost of books only. Unable to refund shipping charges.
********************************************************************************
SHIPPING COSTS ARE BASED ON BOOKS WEIGHING 2.2 LB, OR 1 KG AND, IF PRIORITY, FITTING INTO A FLAT RATE ENVELOPE. IF YOUR BOOK ORDER IS HEAVY OR OVERSIZED, WE MAY CONTACT YOU TO LET YOU KNOW EXTRA SHIPPING IS REQUIRED. INSURANCE WILL BE ADDED FOR ORDERS AS INDICATED BELOW
UNITED STATES: Priority shipping rate is based on a flat rate envelope. If book is oversize, the price for priority shipping will vary according to your zip code and we will charge you the actual shipping price plus $2.50.
----------------------------------------------
US ORDERS: Insurance will be added for orders $80.00 and over.
----------------------------------------------
CANADA: Insurance will be added for orders $80.00 and over.
-----------------------------------------------
OTHER COUNTRIES: Insurance or registration (depending on country) may be added for orders $50.00 and over.
******************************************************************************
INFORMATION FOR EU CUSTOMERS:
Name of business: Lexington Books, Inc.
Form of legal entity: S corporation
Business address:
Lexington Books, Inc.
2184 Channing Way # 153
Idaho Falls ID 83404
E-mail address: lexingtonbooks@turbonet.com
Fax number: 1-208-524-0226
Consumer complaint address: please address consumer complaints to our email address or business address.
Registration number: not applicable
Authorized representative: D Harris or E Harris
Amount of share capital: not applicable
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.