Digital Storytelling: The Rise of User-Generated Content
Language: English
Published by New Degree Press, 2021
- Softcover
- New
Seller: Stahr Book Shoppe, Hamden, CT, U.S.A.Stahr Book Shoppe
AbeBooks seller since April 20, 2021
Condition: New
US$ 14.99
Quantity: 1 available
Add to basketItem description from seller
This book explores the mechanics and deep cultural influence of user-generated content (UGC) across today's social media platforms and digital ecosystem. The author analyzes how organic, personal narratives have become significantly more impactful and memorable to the public than traditional, scripted marketing strategies—ultimately shaping how society votes, consumes media, and perceives reality.
Seller Inventory # ABE-1783558113357
- Title
- Digital Storytelling: The Rise of User-Generated Content
- Author
- Sethi, Karam Singh
- Publisher
- New Degree Press
- Publication year
- 2021
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1636769063
- ISBN 13
- 9781636769066
- Item weight
- 206 grams
- Dimensions
- 13.97 centimeters width by 21.59 centimeters height by 0.94 centimeters depth
Did you know that consumers find user-generated content almost ten times more impactful then scripted content marketing?
More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it’s worth asking, “Do we know who’s creating the content we love on social media?” In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators.
In this book you will learn:
- How to become a more discerning social media user
- How to break into the field of marketing
- What types of storytellers exist in business, politics, and popular culture
- How to tell authentic stories for personal life and business
The current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values.
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Stahr Book Shoppe
Hamden, CT, U.S.A.
AbeBooks seller since April 20, 2021
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general, antiquarianSeller's business information
Stahr Book Shoppe
CT, U.S.A.
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