This book explores the mechanics and deep cultural influence of user-generated content (UGC) across today's social media platforms and digital ecosystem. The author analyzes how organic, personal narratives have become significantly more impactful and memorable to the public than traditional, scripted marketing strategies?ultimately shaping how society votes, consumes media, and perceives reality.

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Bibliographic Details

Title: Digital Storytelling: The Rise of User-Generated Content
Publisher: New Degree Press
Publication Date: 2021
Language: English
ISBN 10: 1636769063
ISBN 13: 9781636769066
Binding: Soft cover
Condition: New
Dimensions: 13.97 centimeters width by 21.59 centimeters height by 0.94 centimeters depth
Weight: 206 grams

About this title

Synopsis

Did you know that consumers find user-generated content almost ten times more impactful then scripted content marketing?

More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it’s worth asking, “Do we know who’s creating the content we love on social media?” In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators.

In this book you will learn:

How to become a more discerning social media user
How to break into the field of marketing
What types of storytellers exist in business, politics, and popular culture
How to tell authentic stories for personal life and business

The current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values.

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Antiquarian, Collectible, and just good old books - specializing in American literature and religious books

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