Digital Storytelling: The Rise of User-Generated Content
Language: English
Published by Karam Sethi 2021-05, 2021
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
US$ 15.09
Quantity: 20 available
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This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.
Seller Inventory # 6666-IUK-9781636769066
- Title
- Digital Storytelling: The Rise of User-Generated Content
- Author
- Singh Sethi, Karam
- Publisher
- Karam Sethi 2021-05
- Publication year
- 2021
- Condition
- New
- Binding
- PF
- Language
- English
- ISBN 10
- 1636769063
- ISBN 13
- 9781636769066
Did you know that consumers find user-generated content almost ten times more impactful then scripted content marketing?
More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it’s worth asking, “Do we know who’s creating the content we love on social media?” In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators.
In this book you will learn:
- How to become a more discerning social media user
- How to break into the field of marketing
- What types of storytellers exist in business, politics, and popular culture
- How to tell authentic stories for personal life and business
The current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values.
"Synopsis" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
Shipping rates from United Kingdom to U.S.A.
| Item | 24 to 38 business days | 24 to 38 business days |
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Unit 4, 119 Loverock Rd
Reading, United Kingdom RG30 1DZ
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