Digital Transformation and Data-Driven Decision Making in the Knowledge Economy

ISBN 10: 1836355114 / ISBN 13: 9781836355113

Published by Intechopen Apr 2026, 2026

About this Item

This item is printed on demand - Print on Demand Titel. Neuware Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Seller Inventory # 9781836355113

Bibliographic Details

• Title: Digital Transformation and Data-Driven Decision Making in the Knowledge Economy
• Publisher: Intechopen Apr 2026
• Publication Date: 2026
• Language: English
• ISBN 10: 1836355114
• ISBN 13: 9781836355113
• Binding: Buch
• Condition: Neu
• Dimensions: 260W x 183H x 12D millimeters 260 millimeters width by 183 millimeters height by 12 millimeters depth
• Weight: 423 grams

About this title

Synopsis

The gradual adoption of innovative technologies in business development has been observed on the market for several decades. We find it in entities operating across almost every area related to the development of new products, cost optimization, effective distribution policies, or the communication of messages to target markets. These are entities with a dominant market nature, but it is not unusual to observe this trend in non-profit or church organizations as well. All these entities share one common variable: the customer base. Retaining a customer is significantly cheaper than acquiring one. Competition is significant, trends and challenges are enormous, and practical approaches require specific knowledge. By synthesizing market challenges and fundamental paradigms, we identify an interesting topic to which we dedicate this book. Among the topics the book introduces to the reader, greater emphasis is placed on those related to Digital Transformation, the process of transitioning from offline to online environments. The publication brings together theoretical and practical constructs to clarify the relationships among Digital Transformation, Data-Driven Decision Making, and the Knowledge Economy. By examining topics such as digitalization, quality, data, and profit, a knowledge base has been created that situates the book's topic within the context of contemporary challenges.