Title: Digital Transformation in Small and Medium-sized Enterprises : Strategy, Management Control, and Network Involvement
Publisher: Nomos Verlagsgesellschaft Mbh & Co
Publication Date: 2020
Language: English
ISBN 10: 3848778092
ISBN 13: 9783848778096
Binding: Soft cover
Condition: New

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Synopsis

Das Buch bringt die digitale Transformation in KMU auf den Punkt. Sie unterstutzt Wissenschaftler, Unternehmer und politische Entscheider gleichermassen, indem sie eine strukturierte, logische Diskussion ermoglicht. Das Buch besteht aus drei Teilen. Teil I entwickelt einen Rahmen fur eine Strategie in der digitalen Transformation entlang der vier Kategorien Technologienutzung, Veranderungen in der Wertschopfung, organisatorische Aspekte und finanzielle Aspekte. Teil II identifiziert Komponenten eines digitalen Transformationskontrollsystems, das kulturelle, planerische, administrative und auf Leistungsindikatoren basierende Kontrollen umfasst. In Teil III werden 11 generische Typen von Innovationsnetzwerken herausgearbeitet.

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