Digital Transformation and Sustainable Development in Cities and Organizations

In the ever-evolving landscape of the modern business world, a critical challenge has emerged at the crossroads of digital transformation and sustainable development. Businesses grapple with the need to adapt to digitalization while ensuring their practices align with the imperatives of sustainability. The complexities of this intersection demand innovative solutions and profound insights. Enter Digital Transformation and Sustainable Development in Cities and Organizations - a groundbreaking book that unravels the intricacies of this challenge and provides a comprehensive roadmap for organizations navigating the digital age with a commitment to sustainability. Traditional business models are rendered obsolete as the relentless march of digitalization transforms industries. Amidst this upheaval, the imperative to embrace sustainable practices often takes a backseat. Businesses face the daunting task of navigating this dual challenge - staying technologically relevant while safeguarding the environment and societal well-being. The consequences of overlooking this intersection are profound, leading to missed opportunities for growth and contributing to the escalating threats posed by climate change. The need for a cohesive guide that addresses these intertwined challenges has never been more urgent. Digital Transformation and Sustainable Development in Cities and Organizations offers a compelling solution for businesses, policymakers, and academics. The book meticulously examines the impact of digitalization on contemporary businesses and explores innovative trends that align with sustainable development goals. It serves as a beacon for leaders and entrepreneurs, providing a roadmap to not only survive but thrive in the digital age. By delving into specific sectors and business functions, the book equips its readers with tailored strategies and insights, ensuring they can adapt, evolve, and contribute to a sustainable future. This is not just a book; it's a transformative guide that empowers individuals and organizations to navigate the digital revolution while fostering a more sustainable and equitable world.

Faidon Theofanidis is an Associate Professor of Marketing at Australian University - Kuwait. He holds a PhD in Advertising from the University of Piraeus, an MBA in Marketing from Cardiff University, and a BSc in Business Administration from University of Piraeus. From 2003-2010 he was representing the Research Center of Piraeus University at the Board of Directors of the European Network for Social and Economic Research (ENSR), implementing over 30 European research projects. His research interests include Marketing Research, Advertising Research, Consumer Behavior, Digital Marketing and European social and economic policies. He published more than 35 marketing and business articles in peer review international journals and conferences.

Oualid Abidi is an Associate Professor of Management at Australian University of Kuwait specializing in Strategic Management, Business Organization and Management, Organizational Behavior, Leadership, Human Resources Management and Strategic Human Resources Management.

Alper Erturk is a professor working on business management, data science and digital transformation with more than 20 years of academic and industry experience. He is currently working as Full Professor of Management & MIS and Chair of Management Department at Australian University - Kuwait. Furthermore, he is also affiliated with Istanbul Topkapi University as Professor of MIS (Management Information Systems) and delivering lectures on Masters and Doctoral level (I am also the former Dean of Economics, Administrative and Social Sciences Faculty at Istanbul Topkapi University). Previously, he worked as Professor of Management at Rabat Business School, Morocco, and as Professor of HR Analytics at GISMA Business School, Hannover, Germany. Before that, he conducted research as Fulbright Scholar (Visiting Professor) at Portland State University, OR, USA. He also worked as the Head of Department of MIS at Duzce University, Turkey for more than 4 years. He has more than 50 publications, including journal articles, conference presentations, edited books and book chapters, as well as more than 15 years of teaching & research experience.