Digital Type Design for Branding : Designing Letters from Their Source

Language: English

Published by CRC Press Jan 2018, 2018

0815365535 / 9780815365532

  • Hardcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

Condition: New

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Item description from seller

Neuware - The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.Key Features- A how-to resource for designers to referencee while designing letterforms.- The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.- How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.- This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.- Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms. …

Seller Inventory # 9780815365532

Title
Digital Type Design for Branding : Designing Letters from Their Source
Author
Stephen Boss
Publisher
CRC Press Jan 2018
Publication year
2018
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0815365535
ISBN 13
9780815365532
Item weight
517 grams
Dimensions
231x155x18 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.21US$ 50.41
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Einbeck, Germany 37574