Digital Type Design for Branding: Designing Letters from their Source

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

Key Features

Stephen Boss began making letterforms as a child, using pencils, brushes and calligraphy pens; next, a mouse and Bezier points; and

now a mixture of media when designing new fonts. While studying at the Center for Creative Studies, Detroit, in the days of hand

rendering type, Stephen was fortunate to have Richard Isbell as his type instructor.

Interested in developing typefaces with a unique vernacular, Stephen started Emboss Fonts in 1995. He has consulted on type design

project for Fairchild, JP Morgan Chase, Bumble & Bunble and Osh Kosh. He has also worked on more traditional design projects for

the UN, Pfizer, Verizon, Walt Disney, Bank of America and many more.

His work has been internationally recognized in juried shows, and featured in such publications as Japan's Timing Zero, Publish

Magazine, and mass HiTech. He recently coatuhored the book The New Web Typography by CRC Press/Chapman & Hall.