Digital Vortex

2017 WINNER, AXIOM BEST BUSINESS BOOK AWARD
In this book, you will learn how to use the business models and strategies of startups to your own advantage. Instead of waiting to be disrupted, you can maximize the value of your existing businesses and move into profitable new ones. Most importantly, you will learn how to build the agility to anticipate threats, sense opportunities, and seize them before your rivals do.

In today's world there are two paths: navigating to a new digital future, or being engulfed by exponential competitive change. With recommendations backed by research with thousands of senior executives from market leaders and startups alike, this book gives you a compass to chart your own course--to compete with disruptors and win.

Jeff Loucks is a director with the Cisco Digitization Office and a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative. Jeff works with Global 500 firms and innovative startups to explore the strategies and concrete steps companies must take to thrive in an era of digitization. An extensive academic background complements his technology expertise. He wrote his PhD dissertation on Machiavelli and draws upon philosophy, psychology, and political science to understand both institutional and human responses to today’s escalating challenges.

James Macaulay is a director with the Cisco Digitization Office and a visiting scholar at the Global Center for Digital Business Transformation. With nearly two decades of high tech experience, and an extensive body of published research, he has been at the forefront of Cisco's thought leadership to define digital market transitions and their implications. He has managed technology research portfolios in both the private and public sectors, having run a consulting startup and served as an analyst with Gartner in Silicon Valley and the Canadian Department of Foreign Affairs and International Trade in Brussels.

Andy Noronha is a director in the Cisco Digitization Office, where he works to develop research and insights that will help guide the future of digitization for the company, and its customers. He is also a visiting scholar at the Global Center for Digital Business Transformation. Andy started his career as an analyst at Gartner, where he led the energy practice and delivered consulting engagements for global technology companies. He is very interested in understanding how technology will transform the lives of future generations.

Michael Wade is the Cisco Chair in Digital Business Transformation and Professor of Innovation and Strategy at IMD, a Swiss-based business school focusing on executive education. He is the Director of the Global Center for Digital Business Transformation. Michael has more than 50 articles and presentations to his credit in leading academic journals and conferences and has written seven books and more than 20 case studies based on his experience working with organizations. He co-direct’s IMD’s Leading Digital Business Transformation executive program, and has designed several customized programs for companies such as Credit Suisse, Vodafone, Maersk, Zurich Financial, PSA Peugeot Citroen, and Cartier.