Digitalization of the Industry in a Brand New Normal

approaches “the brand new normal” as the digitalization itself. The collection of research and studies explores and questions contemporary novelties in media and art related to the transformative effects of the digitalization. Featuring a broad range of topics, covering creative industries, video-on-demand services and film industry, representation of reality television in quality television,adaptations from theater to digital platforms, transformation of gender representations indigital, VR (Virtual Reality), digital festivals, player experience and engagement in video games, NFT (Non-Fungible Token), social media and crisis communication, digital self-presentation, digitalization of theater stage, new music trends in digital era, and audience development in classical music, this book is designed for scholars, researchers, intellectuals, media professionals, and artists.

Tuna Tetik is an assistant professor in the Film and Television Department and the Vice Dean of the Faculty of Communication at Bahçeşehir University. He received his doctoral degree at Bahçeşehir University, Cinema and Media Research Ph.D. program, and directed short films and a documentary
that received international awards. His research interests are superheroes and comics, transmedia,film genres, video-on-demand services, and video games. He has edited several international books. Tetik is currently teaching several undergraduate courses on digital editing and film production,
and graduate courses on screenwriting.

Ömer Vatanartıran has a B.A. in Communication and a Ph.D. in Organization Studies. He is an assistant professor of the Faculty of Communication as well as the Conservatory at Bahçeşehir University. He is a multi-dimensional communicator: TV Presenter; university lecturer in theater, ethics, media and communications; experienced voice-over artist, specialized in commercials,
movies and animations; and theater actor with international experience.

Hasan Kemal Suher is a professor in the Advertising Department and the Dean of the Faculty of Communication at Bahçeşehir University. He received his Ph.D. in Advertising and Public Relations from Anadolu University. He is currently teaching several undergraduate courses on media planning, research in advertising, advertising campaign, and graduate courses on historical and
social research, mass communication theories and research. He has edited many inter/national books. His research interests include creative industries, new trends in communication education, and data analysis with SPSS. He continues his researches at national and international levels.