How to Digitally Photograph Cars (Performance How-to)

The introduction of the digital camera brought about one of the biggest changes in the photography industry. Film slowly began to fade away, and with it, many of its antiquated styles and procedures. Digital photography was further revolutionized in 1991 with the release of the first digital SLR. Coincidentally, one year prior, in 1990, Adobe released the groundbreaking photo-editing software Photoshop. Fast forward to present day and it is obvious that the digital SLR market has exploded, with manufacturers fine-tuning their technology and making them affordable to everyone.
How to Digitally Photograph Cars is a how-to book on digitally photographing a vehicle the professional way, with techniques and secrets from professional photographers. It features in-depth, post-processing procedures and teaches you how to achieve professional-quality photographs.
This book includes tips on panning, car-to-car motion, shooting engine bays, using an automotive rig, controlling lighting, and more. The book even has strategies for selling your finished work to automotive publications. It also offers extensive information on using Photoshop for post processing your automotive images, including Photoshop's essential tools, contrast and color adjustments, working with RAW files, layers and multi-layering, dropping backgrounds, clipping photos together, filters, resizing, and more.

Jason Siu is the former West Coast editor of Modified Magazine. While working with Modified Magazine he wrote and photographed cars for more than 200 different articles. He is currently the co-owner and editor-in-chief of the Internet automotive publication, Tunerzine.com, and is also the author of CarTech's How to Rebuild the Honda B-Series Engines.

Josh Mackey began photographing cars in his spare time and exploring basic elements of graphic design with various pieces of new software. He has developed his own unique style, and has become a well-recognized photographer known mostly for his work shooting customized vehicles. Josh's automotive photography has been featured in more than 40 magazine spreads covering various tuner cars, eight of which were cover features. His work has been published in magazines worldwide.