Digitization and Culture in Vietnam (Routledge Focus on the Global Creative Economy)

The accessibility of cultural resources via digital platforms is empowering Vietnamese cultural professionals to promote their culture to local and international audiences.

This shortform book investigates the significance of digitization in Vietnamese culture, illuminating how cultural professionals are empowered through the process of digitization. The author shows how digitization is not an entirely comprehensive, ethical, or sustainable solution for the cultural sector in Vietnam, as cultural professionals working at nonprofit art spaces and artists experience both opportunities and challenges in digitizing art and culture.

Drawing on new interviews with cultural professionals working in the cultural sector in Vietnam, the book will be of interest to scholars and reflective practitioners involved with the cultural and creative industries in South East Asia and globally.

Emma Duester is an Associate professor at the Institute of Cultural and Creative Industry, Shanghai Jiao Tong University, Shanghai, China. She has published widely on the culture sector, mobilities, transnational communication, and digitization of culture in Europe and Vietnam. This book is the result of a funded research project at RMIT University Vietnam, carried out between 2020 and 2021.