And Dignity for All: Unlocking Greatness with Values-Based Leadership

And Dignity for All is about leading with values, leading by example, and - in so doing - unleashing the astonishing commitment and innovation that are buried within your organization right now. Discover how Jim Despain and his colleagues used values-based management to transform Caterpillar's Track-Type Tractors Division into one of the firm's key profit centers. Jim's honesty and ability to rise from the ashes of his mistakes are inspirational. His respect for the common worker and personal search for dignity and self-worth lead him to a new kind of leadership. And his transformation of a struggling organization provides a powerful blueprint for transforming your own - you can make it happen, too.

JIM DESPAIN rose from hourly worker at Caterpillar to Vice President and General Manager of Track-Type Tractors Division in East Peoria, Illinois—one of the company's largest manufacturing facilities. As its leader, he transformed the division's bottom line, cutting its breakeven point in half, while at the same time dramatically improving its historically difficult labor relations. Despain is currently a trustee at Eureka College.

JANE BODMAN CONVERSE was the communications player on Jim's culture-change team, responsible for messages and media to support the transformation at Caterpillar. She is President of Converse Inc., Peoria, Illinois, and has more than 30 years experience in organizational consulting, communications, and marketing.