Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands

Wilken, Peter

ISBN 10: 1772562440 / ISBN 13: 9781772562446

Published by Post Hypnotic Press Inc., 2019

About this Item

Seller Inventory # 26400561573

Bibliographic Details

• Title: Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands
• Publisher: Post Hypnotic Press Inc.
• Publication Date: 2019
• Language: English
• ISBN 10: 1772562440
• ISBN 13: 9781772562446
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: New

About this title

Synopsis

In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.

Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.

About the Author

 
 Peter Wilken is a branding expert with 30 years experience working with some of the world's most prestigious brands including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa. Having run agencies for BBDO, Leo Burnett, and Ogilvy, Peter co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri- La Hotels. 
A global gypsy, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded the consulting business Dolphin Brand Strategy and his online brand strategy coaching platform The Lighthouse Brand Strategy Academy. He now lives in West Vancouver with his wife Regina. They have three grown sons, two children and a psycho-beagle.