Dim Sum Strategy : Bite-Sized Tools to Build Stronger Brands

Language: English

Published by Post Hypnotic Press Mai 2024, 2024

1772562459 / 9781772562453

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different 'tools' split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish-just like a dim sum meal.

Seller Inventory # 9781772562453

Title
Dim Sum Strategy : Bite-Sized Tools to Build Stronger Brands
Author
Peter Wilken
Publisher
Post Hypnotic Press Mai 2024
Publication year
2024
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1772562459
ISBN 13
9781772562453
Edition
2nd Edition
Item weight
494 grams
Dimensions
229x152x14 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.47US$ 35.47
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