Title: Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing.
Publisher: HardPress Publishing
Publication Date: 2013
Language: English
ISBN 10: 1314664573
ISBN 13: 9781314664577
Binding: Paperback
Condition: New
Weight: 153 grams

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Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

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