Direct Mail and Mail Order Handbook
Language: English
Published by Dartnell Corp, 1988
- Hardcover
- New
Hardcover
Condition: New
US$ 287.23
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Seller Inventory # 38D52_25_0850131162
- Title
- Direct Mail and Mail Order Handbook
- Author
- Hodgson, Richard S.
- Publisher
- Dartnell Corp
- Publication year
- 1988
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0850131162
- ISBN 13
- 9780850131161
- Edition
- 3rd Edition
Now in its 13th edition, this popular "standby" continues to serve management as a comprehensive and up-to-date source of useful data and information on problems related to sales. The book covers the field from selecting, training, and compensating salespeople to building up present markets, developing new ones, and the control of costs, profits, and expenses. 1,006 pages. 13th edition. Illustrated with case studies.
"Synopsis" may belong to another edition of this title.
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| Item | 4 to 14 business days | 3 to 8 business days |
|---|---|---|
| First item | US$ 5.50 | US$ 12.75 |
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