Direct Mail Pal: A Direct Mail Production Handbook

Ken Boone,John Leonard,Terry Woods,T.J. Tedesco

ISBN 10: 0883623781 / ISBN 13: 9780883623787

Published by Gatfpress, 2002

About this Item

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Bibliographic Details

• Title: Direct Mail Pal: A Direct Mail Production Handbook
• Publisher: Gatfpress
• Publication Date: 2002
• Language: English
• ISBN 10: 0883623781
• ISBN 13: 9780883623787
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

Detailed but not overly technical, this book casts light on all aspects of the direct mail process, including planning, preproduction, and postproduction matters and is filled with technical tips, samples and illustrations.

About the Author

Each of the book s four coauthors draws upon a wealth of practical direct mail expertise. T.J. Tedesco is the president of Grow Sales, Inc., a consulting company that helps graphic arts companies win more profitable business by winning top-of-mind positioning. Ken Boone, the founder and former owner of Direct Marketing Associates, is a well-known speaker and author in the direct mail industry. Terry Woods, a former co-principal of Direct Marketing Associates, Inc., and former president of Harte-Hanks Baltimore, is a well-respected direct mail expert. John Leonard is vice president, sales and marketing for SMR/Tytrek, located in Toronto, Canada, and a part-time faculty member at Mohawk College.