Direct Mail Pal: A Direct Mail Production Handbook. This item is unavailable.
Language: English
Published by Gatfpress, 2002
- Softcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Unavailable
Softcover
Condition: Used - Good
US$ 8.47
Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0883623781I3N00
- Title
- Direct Mail Pal: A Direct Mail Production Handbook
- Author
- T.J. Tedesco; Terry Woods; John Leonard; Ken Boone
- Publisher
- Gatfpress
- Publication year
- 2002
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0883623781
- ISBN 13
- 9780883623787
- Item weight
- 0.82 pounds
Detailed but not overly technical, this book casts light on all aspects of the direct mail process, including planning, preproduction, and postproduction matters and is filled with technical tips, samples and illustrations.
"Synopsis" may belong to another edition of this title.
About the Author
Each of the books four coauthors draws upon a wealth of practical direct mail expertise. T.J. Tedesco is the president of Grow Sales, Inc., a consulting company that helps graphic arts companies win more profitable business by winning top-of-mind positioning. Ken Boone, the founder and former owner of Direct Marketing Associates, is a well-known speaker and author in the direct mail industry. Terry Woods, a former co-principal of Direct Marketing Associates, Inc., and former president of Harte-Hanks Baltimore, is a well-respected direct mail expert. John Leonard is vice president, sales and marketing for SMR/Tytrek, located in Toronto, Canada, and a part-time faculty member at Mohawk College.
"About the title" may belong to another edition of this title.