Direct Response Graphics: The Best Print and Electronic Direct Mail Marketing Designs
Cullen, Cheryl Dangel
ISBN 10: 1564966291 ISBN 13: 9781564966292
Published by Rockport Pub, 1900
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Synopsis:
Direct mail or E-mail, creative graphic design is essential to getting a response. The graphic designers featured in this book have created direct-marketing designs that work for their clients and themselves. This new collection features the work of over seventy-five graphic designers and illustrates a wide range of direct-marketing projects, including mailed and electronic promotions for corporate, event, product, self-promotion, and service promotions.
Features more than 130 direct-response designs from top international designers.
Clients range from large corporations to small retail shops to self-promotions.
Captions include information about designers and their clients as well as design, printing, and mailing details like special materials, quanitity printed, and objectives.
About the Author: Cheryl Dangel Cullen is a writer and marketing consultant with an extensive background in the graphic arts industry. She is the author of Graphic Design Resource: Photography and The Best of Annual Report Design, both published by Rockport Publishers. She writes frequently on the subjects of graphic design, paper, and printing, and has contributed articles to HOW Magazine, Step-by-Step Graphics, Graphic Arts Monthly, American Printer, Printing Impressions, and Package Printing & Converting, among others. In additon, she gives presentations and seminars on innovative ways to push the creative edge in design by using a variety of substrates.
Cullen writes from her home near Ann Arbor, Michigan. There, she oversees operations for Cullen Communications, a public relations firm she founded in 1993. Cullen specializes in orchestrating public-relations campaigns and advertising programs, including writing and design projects for a national base of business-to-business and consumer clients.
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Bibliographic Details
Title: Direct Response Graphics: The Best Print and...
Publisher: Rockport Pub
Publication Date: 1900
Binding: Hardcover
Condition: Good
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Direct Response Graphics
Published by
Rockport Publishers Inc., 2000
ISBN 10: 1564966291
ISBN 13: 9781564966292
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9781564966292. Seller Inventory # 9239452
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Direct Response Graphics: The Best Print and Electronic Direct Mail Marketing Designs
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