Direct Response Graphics: The Best Print and Electronic Direct Mail Marketing Designs. This item is unavailable.Direct Response Graphics: The Best Print and Electronic Direct Mail Marketing Designs

Direct mail or E-mail, creative graphic design is essential to getting a response. The graphic designers featured in this book have created direct-marketing designs that work for their clients and themselves. This new collection features the work of over seventy-five graphic designers and illustrates a wide range of direct-marketing projects, including mailed and electronic promotions for corporate, event, product, self-promotion, and service promotions.

Features more than 130 direct-response designs from top international designers.

Clients range from large corporations to small retail shops to self-promotions.

Captions include information about designers and their clients as well as design, printing, and mailing details like special materials, quanitity printed, and objectives.

Cheryl Dangel Cullen is a writer and marketing consultant with an extensive background in the graphic arts industry. She is the author of Graphic Design Resource: Photography and The Best of Annual Report Design, both published by Rockport Publishers. She writes frequently on the subjects of graphic design, paper, and printing, and has contributed articles to HOW Magazine, Step-by-Step Graphics, Graphic Arts Monthly, American Printer, Printing Impressions, and Package Printing & Converting, among others. In additon, she gives presentations and seminars on innovative ways to push the creative edge in design by using a variety of substrates.

Cullen writes from her home near Ann Arbor, Michigan. There, she oversees operations for Cullen Communications, a public relations firm she founded in 1993. Cullen specializes in orchestrating public-relations campaigns and advertising programs, including writing and design projects for a national base of business-to-business and consumer clients.