Title: Direct Selling: From Door to Door to Network Marketing
Publisher: Butterworth Heinemann, Oxford
Publication Date: 1998
Language: English
ISBN 10: 0750622350
ISBN 13: 9780750622356
Binding: Soft cover
Condition: Near Fine
Dimensions: 1.91 centimeters width by 15.88 centimeters height by 24.13 centimeters depth
Weight: 408 grams

About this title

Synopsis

Examines all the key criteria in running a successful and profitable direct selling business and explains the reasons for the most recent growth of network marketing. Explains what products can be direct sold and how to select the most appropriate methods of organizing, training, and motivating a sales force. Paper.

Review

'This book is a definitive, yet easily read, guide for all those who wish to understand more about this 'people' business...explain[s] accurately and objectively what direct selling is all about.'
'In a logical and cogent style this book explains why direct selling exists, its roots, its power as a distribution channel, its international perspective and its future.'
Ric Hobby, Managing Director, Herbalife Europe Limited

'a splendid guide to both the novice and seasoned professional and to any business seeking an alternative, or additional, marketing outlet to its existing distribution channel.'
James R. Threlfall, Immediate Past Chairman; World Federation of Direct Selling Associations

'..it is one of the most definitive guides on our industry every published in this country.. I am sure it will become a standard reference book on direct selling.'
Andrew Cohen, Chairman of Betterware PLC.

'The new book on Direct Selling written by Richard Berry is a must reading for anyone interested in this fast growing channel of distribution. It's by far the best book I have ever read about the subject. After twenty-five years of experience, Richard Berry has written a book which is engaging, thought provoking, lively and packed with things few people know about every aspect of Direct Selling today.'
Professor Dominique Xardel, Director Master's Degree in Marketing, Groupe ESSEC
'This book is a thorough and soberly written guide, for those wanting to get
on at the ground floor...If you are considering a move in this direction, or
particularly if you are planning to become fully involved in the industry,
then this tome proves good value and an easy read.'
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