Direct Selling: From Door to Door to Network Marketing
Language: English
Published by Butterworth-Heinemann (edition ), 1997
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 0750622350-11-1
- Title
- Direct Selling: From Door to Door to Network Marketing
- Author
- Berry, Richard; Kan, Fred
- Publisher
- Butterworth-Heinemann (edition )
- Publication year
- 1997
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0750622350
- ISBN 13
- 9780750622356
"Synopsis" may belong to another edition of this title.
Review
'In a logical and cogent style this book explains why direct selling exists, its roots, its power as a distribution channel, its international perspective and its future.'
Ric Hobby, Managing Director, Herbalife Europe Limited
'a splendid guide to both the novice and seasoned professional and to any business seeking an alternative, or additional, marketing outlet to its existing distribution channel.'
James R. Threlfall, Immediate Past Chairman; World Federation of Direct Selling Associations
'..it is one of the most definitive guides on our industry every published in this country.. I am sure it will become a standard reference book on direct selling.'
Andrew Cohen, Chairman of Betterware PLC.
'The new book on Direct Selling written by Richard Berry is a must reading for anyone interested in this fast growing channel of distribution. It's by far the best book I have ever read about the subject. After twenty-five years of experience, Richard Berry has written a book which is engaging, thought provoking, lively and packed with things few people know about every aspect of Direct Selling today.'
Professor Dominique Xardel, Director Master's Degree in Marketing, Groupe ESSEC
'This book is a thorough and soberly written guide, for those wanting to get
on at the ground floor...If you are considering a move in this direction, or
particularly if you are planning to become fully involved in the industry,
then this tome proves good value and an easy read.'
Real Business
"About the title" may belong to another edition of this title.
BooksRun
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