Direct Selling: From Door to Door to Network Marketing

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ISBN 10: 0750622350 / ISBN 13: 9780750622356

Published by - -, 1997

About this Item

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Seller Inventory # 6545-9780750622356

Bibliographic Details

• Title: Direct Selling: From Door to Door to Network Marketing
• Publisher: - -
• Publication Date: 1997
• Language: English
• ISBN 10: 0750622350
• ISBN 13: 9780750622356
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

Examines all the key criteria in running a successful and profitable direct selling business and explains the reasons for the most recent growth of network marketing. Explains what products can be direct sold and how to select the most appropriate methods of organizing, training, and motivating a sales force. Paper.

Review

'This book is a definitive, yet easily read, guide for all those who wish to understand more about this 'people' business...explain[s] accurately and objectively what direct selling is all about.'
'In a logical and cogent style this book explains why direct selling exists, its roots, its power as a distribution channel, its international perspective and its future.'
Ric Hobby, Managing Director, Herbalife Europe Limited

'a splendid guide to both the novice and seasoned professional and to any business seeking an alternative, or additional, marketing outlet to its existing distribution channel.'
James R. Threlfall, Immediate Past Chairman; World Federation of Direct Selling Associations

'..it is one of the most definitive guides on our industry every published in this country.. I am sure it will become a standard reference book on direct selling.'
Andrew Cohen, Chairman of Betterware PLC.

'The new book on Direct Selling written by Richard Berry is a must reading for anyone interested in this fast growing channel of distribution. It's by far the best book I have ever read about the subject. After twenty-five years of experience, Richard Berry has written a book which is engaging, thought provoking, lively and packed with things few people know about every aspect of Direct Selling today.'
Professor Dominique Xardel, Director Master's Degree in Marketing, Groupe ESSEC
'This book is a thorough and soberly written guide, for those wanting to get
on at the ground floor...If you are considering a move in this direction, or
particularly if you are planning to become fully involved in the industry,
then this tome proves good value and an easy read.'
Real Business