Direct From Dell: Strategies That Revolutionized an Industry

In 1983, Michael Dell, a freshman at the University of Texas at Austin, drove away from his parents' Houston home in a BMW he'd bought selling subscriptions to his hometown newspaper.  In the backseat were three personal computers.  Today, he is the chairman and CEO of Dell Computer Corporation, a $30 billion company and the second largest manufacturer and marketer of computers in the world.

Founded on a deceptively simple premise-to deliver high-performance computer systems directly to the end user-Dell Computer is the envy of its competition.  It has consistently grown at two to three times the industry rate, its stock went up more than 90,000 percent in the last decade, and Dell is now selling more than $35 million worth of systems per day over  In Direct from Dell, you will learn

why it's better for any business starting out to

have too little capital rather than too much

why your people pose a greater threat to the health of your business than your competition

how you can exploit your competition's weakness by exposing its greatest strength

how intergrating your business virtually can make the difference between being quick -and being dead

and much more 

Michael Dell is the chairman of the board of directors of Dell Inc., the world's largest computer-systems company. In 1992, he became the youngest CEO ever to earn a ranking on the Fortune 500. Mr. Dell serves on the Foundation Board of the World Economic Forum, the executive committee of the International Business Council, and is a member of the U.S. Business Council. He also serves on the U.S. President's Council of Advisors on Science and Technology and the governing board of the Indian School of Business in Hyderabad, India.

Michael Dell is Chairman and CEO of Dell Computer Corporation. Catherine Fredman collaborated with Andrew Grove, Chairman of Intel, on his best-selling book, Only the Paranoid Survive.