Direction of Online Retailing: In the context of United Arab Emirates

Chopra, Ashok

ISBN 10: 3659952176 / ISBN 13: 9783659952173

Published by LAP LAMBERT Academic Publishing, 2016

About this Item

332 pages. 8.66x5.91x0.75 inches. In Stock.

Seller Inventory # 3659952176

Bibliographic Details

• Title: Direction of Online Retailing: In the context of United Arab Emirates
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2016
• Language: English
• ISBN 10: 3659952176
• ISBN 13: 9783659952173
• Binding: Paperback
• Condition: Brand New
• Weight: 0.55 kilograms

About this title

Synopsis

Global revenues in 2013 from Online retail sales has crossed the $1 Trillion barrier, getting an extra push from the expected jump in Internet user numbers. The primary objective of this book is to examine the scope & future of online retailing in U.A.E. To get accurate results, the main objective of this research was divided into very specific contexts which explored the concepts of online retailing in U.A.E. First was to find out the current attitude of the population towards online shopping in U.A.E based web stores. Then, it was vital to identify which category of products this population would be most interested in. The research also mandated understanding what commonly motivates the customers to go online and buy their preferred items instead of going to a physical shop. This book analyzes the above factors and provides recommendations to further boost E-Retail in UAE; concluding that it is high time for UAE marketers to gear their infrastructure, sales and customer service initiatives towards E Retailing. Go through the book to find the exciting journey of E-Retailing efforts and its result to take UAE forward to a future retailing format.

About the Author

Dr. Ashok Chopra is Managing Director in Idea for Life Management Consultancy Services, Dubai, UAE. Ashok is a highly skilled & accomplished Senior Executive in Consultancy, Training & Development with strong Marketing acumen and proven track record of leading & operating successfully in performance focused and challenging training environments.