Make Disciples, Not Followers

Make Disciples, Not Followers is a biblical guide for Christians who speak online—whether you’re a content creator, apologist, catechist, pastor, or simply someone trying to share the Gospel faithfully in the attention economy.

Social media rewards what is fast, sharp, and performative: outrage, “quick takes,” controversy, and the slow drift from witness to brand. But Jesus did not command us to collect likes. He commanded us to make disciples. This book names the temptations of the platform and offers a path toward online evangelism marked by truthfulness, charity, prayer, and spiritual integrity.

Drawing on the RSV throughout, you’ll explore how to evaluate success by spiritual fruit rather than virality; how to build a rule of life for digital mission; how to correct without contempt; how to handle conflict without straw men; and how to resist the cult of personality that platforms reward. You’ll also find practical, pastoral guidance on topics many Christian creators avoid: misinformation and rumor-sharing, boundaries and privacy, “confession-like” DMs, monetization and donor manipulation, burnout and mental health, and the responsibility that comes when your content influences conversions.

This is not a handbook for “winning the internet.” It is a call to holiness in public speech—to be the kind of Christian online who would still be recognizable as a disciple offline.

Inside you’ll find:

• A framework for faithful online evangelism, catechesis, apologetics, testimony, and pastoral sensitivity

• A biblical vision for truth, fairness, and reverent speech in hostile digital spaces

• Guidance for handling authority, correction, and accountability—especially when authority fails

• A sober look at money, patronage, sponsorships, and the burden placed on the Church

• Chapters on embodied Christianity, human dignity, and why no political movement can fully embody the Gospel

• Appendices including a “Should I post this?” discernment worksheet, and a full code of ethics with ready-to-use templates

If you want your online presence to point beyond yourself—toward Christ, the Church, and the demanding joy of discipleship—this book is for you.