The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity (Oxford Studies in Sociolinguistics)
Language: English
Published by Oxford University Press, 1996
- Hardcover
- New
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- Title
- The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity (Oxford Studies in Sociolinguistics)
- Author
- Bruthiaux, Paul
- Publisher
- Oxford University Press
- Publication year
- 1996
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0195100328
- ISBN 13
- 9780195100327
Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.
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