Title: The Discourse of Commercialization: A Multi-Perspectived Analysis (Hardback or Cased Book)
Publisher: Palgrave MacMillan 11/24/2010
Publication Date: 2010
Language: English
ISBN 10: 0230579116
ISBN 13: 9780230579118
Binding: Hardback or Cased Book
Condition: New
Weight: 0.88 pounds
Book Type: Book

About this title

Synopsis

The last thirty years have seen the world transformed according to market models of competition and consumption. These changes have had profound consequences across the professions in areas as diverse as education, healthcare and social services. The Discourse of Commercialization examines what it means for professionals oriented towards service provision to work within this environment.

Drawing on a multi-perspectived study of English Language Teaching colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. For anyone who wants to understand and address issues raised by the commercialization of professional practice with a particular focus on education, The Discourse of Commercialization provides an analysis that can inform organizational practice and change.

About the Author

JONATHAN CRICHTON is Lecturer in Applied Linguistics and Research Fellow in the Research Centre for Languages and Cultures at the University of South Australia. His research focuses on the role of language in interactions that shape people's life chances in health, medical and educational settings. He has recently co-edited Discourses of Deficit (Palgrave Macmillan, 2011).

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