Mainstream media offer audiences identities in accordance with certain definitions of "normal behavior" as given in hegemonic discourses. This book explores the hegemonic/normative discourses circulating in the Turkish mainstream media. Such an analysis provides the mental codes and frameworks offered to the ordinary Turkish people "subjected" to the mass media throughout their daily lives. Each chapter employs different methods for discursive analysis and media formats. Since the authors inquire into the socio-political reality and conjunctures upon which these media discourses are constituted, the book offers much to those readers investigating both the Turkish media and the socio-political transformation that took place in Turkey in the past two decades.

About the Author

S�heyla Nil Mustafa wrote her Ph.D. dissertation “Making of the Ottoman Policemen, 1880-1918” at Bog?azi�i University in Istanbul, Turkey. She had a double major in sociology and political science and completed her Masters in the Department of IR and Political Science at Bog?azi�i University. Her scholarly interests are identity, gender, discourse and sociology of communication. She works as a lecturer of the courses in sociology, research methods and history of communication in the Faculty of Communication at Marmara University.

Ayse Dilara Bostan prepared her Ph.D. dissertation “Gender in Disney Animations: Semiotic Analysis of Princessed Narratives” at Marmara University in Istanbul, Turkey. Her research areas are cinema, gender, semiotics and cultural studies. She lectures courses of nonviolent communication and seminars in the Faculty of Communication at Marmara University.

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