Discourses in Place
Scollon, Ron
Sold by GoldBooks, Denver, CO, U.S.A.
AbeBooks Seller since May 15, 2019
New - Soft cover
Condition: New
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Add to basketSold by GoldBooks, Denver, CO, U.S.A.
AbeBooks Seller since May 15, 2019
Condition: New
Quantity: 1 available
Add to basketNew Copy. Customer Service Guaranteed.
Seller Inventory # 14T87_67_041529049X
Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world.
Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms.
Ron Scollon is Professor of lInguistics at Georgetown University, USA, and Editor of Visual Communication. Suzie Wong Scollon, is Research Coordinator, Associated Sociocultural Research Projects, Georgetown University, USA. Includes examples from North America, Europe, the Middle East and Asia.
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