Discovering the Hidden Listener: An Assessment of Radio Liberty And Western Broadcasting to the USSR During the Cold War

Parta, R. Eugene./ Parta, Eugene R.

ISBN 10: 0817947329 / ISBN 13: 9780817947323

Published by Hoover Inst Pr, 2006

About this Item

116 pages. 8.75x6.00x0.25 inches. In Stock.

Seller Inventory # 0817947329

Bibliographic Details

• Title: Discovering the Hidden Listener: An Assessment of Radio Liberty And Western Broadcasting to the USSR During the Cold War
• Publisher: Hoover Inst Pr
• Publication Date: 2006
• Language: English
• ISBN 10: 0817947329
• ISBN 13: 9780817947323
• Binding: Paperback
• Condition: Brand New
• Weight: 0.27 kilograms

About this title

Synopsis

This overview of the impact of Western radio and Radio Liberty—from the listeners' perspective—addresses questions of audience size and listening trends over time, listeners' demographic traits and attitudes, and more. Based on more than 50,000 interviews with Soviet citizens, the book sheds light on what these broadcasts meant to listeners as the USSR moved toward a freer society.

About the Author

R. Eugene Parta is the retired director of Audience Research and Program Evaluation for Radio Free Europe/Radio Liberty in Prague. He has worked in the field of international broadcasting audience research since 1969; in Munich he was director of Media Opinion Research of the RFE/RL Research Institute. Parta has written extensively on media use, communications, and public opinion in Central and Eastern Europe and been a frequent speaker and participant in international academic and professional conferences.