Discovering the Hidden Listener

R. Eugene Parta

ISBN 10: 0817947329 / ISBN 13: 9780817947323

Published by Hoover Institution Press,U.S., US, 2007

About this Item

A pariah during the Cold War, Radio Liberty was ultimately accepted as a legitimate participant on the Russian media scene by the authorities themselves. How did it happen that Radio Liberty-once the most vilified of Western broadcasters in the Soviet Union-had amassed such a vast audience that it was able to experience its finest hour defending the same democratic forces that it had nurtured over almost four decades of broadcasting?Based on more than 50,000 interviews conducted with Soviet citizens traveling outside the USSR during the period 1972-1990, this book attempts to answer the question from the listeners' perspective: How many listeners were there? Who were they? Why did they listen? How did they listen? What did the broadcasts mean to them? Did they make a difference? The author addresses audience size and listening trends over time, the position Western radio occupied in the Soviet media environment, listeners' demographic traits and attitudes, the evolution of the image of different Western broadcasters, and listeners' programming preferences. Through six brief case studies, he also looks at the role of Western radio in various crisis situations.The book concludes with some observations about the ultimate impact of Western radio and Radio Liberty-what they actually meant to their listeners and how their influence may have inspired or reinforced other tendencies at work in the USSR as it moved toward a freer society.

Seller Inventory # LU-9780817947323

Bibliographic Details

• Title: Discovering the Hidden Listener
• Publisher: Hoover Institution Press,U.S., US
• Publication Date: 2007
• Language: English
• ISBN 10: 0817947329
• ISBN 13: 9780817947323
• Binding: Paperback
• Condition: New
• Weight: 300 grams

About this title

Synopsis

This overview of the impact of Western radio and Radio Liberty—from the listeners' perspective—addresses questions of audience size and listening trends over time, listeners' demographic traits and attitudes, and more. Based on more than 50,000 interviews with Soviet citizens, the book sheds light on what these broadcasts meant to listeners as the USSR moved toward a freer society.

About the Author

R. Eugene Parta is the retired director of Audience Research and Program Evaluation for Radio Free Europe/Radio Liberty in Prague. He has worked in the field of international broadcasting audience research since 1969; in Munich he was director of Media Opinion Research of the RFE/RL Research Institute. Parta has written extensively on media use, communications, and public opinion in Central and Eastern Europe and been a frequent speaker and participant in international academic and professional conferences.