The Disney Way: Harnessing the Management Secrets of Disney in Your Company

"Bill Capodagli and Lynn Jackson's book is all about real magic: stimulating and harmonizing the collective energy of people."­­Ken Blanchard

A Fortune magazine Best Business Book of the Year

Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined.

Now this practical, hands-on book takes an in-depth look at Disney's business philosophy and the priciples behind it, demonstrating how today's managers can successfully apply them to their own businesses­­no matter what the field.

William Capodagli and Lynn Jackson are the founders of Capodagli Jackson Consulting, a firm that partners with Fortune 500 as well as entrepreneurial companies to help them improve customer service, increase market share, and transform their corporate cultures. Drawing on their nearly half century of combined consulting experience, Capodagli and Jackson are popular keynote speakers around the world and frequent contributors to professional training and management journals. They cowrote Leading at DotCom Speed and The Disney Way Fieldbook.