Disrupt Disruption: How to Decode the Future, Disrupt Your Industry, and Transform Your Business

Popular stories about disruption, retold countless times, fail to identify the true underlying forces leading to the demise of former market leaders. When we get the stories wrong, we risk learning the wrong lessons from recent history. We miss critical opportunities to enable real transformation and unlock sustainable relevance for our organizations.

In his book Disrupt Disruption, author Pascal Finette calls bullsh️it on the popular narrative and offers a holistic view of the dynamics of disruption. Drawing on hundreds of exclusive interviews with successful innovators and leaders of incumbent organizations that have weathered paradigm shifts in their industries, Finette provides a perspective-shifting, practical framework to support a new understanding of disruption.

Disrupt Disruption arms you with battle-tested principles to redefine organizational strategy and personal leadership and seize your preferred future.

With nearly three decades in the technology space, Pascal Finette has accrued all the experience you'd want in a high-level strategic advisor. He started on the net before there was a web browser, learned by founding a series of technology startups, launched a consulting firm to support entrepreneurs in scaling their own startups, and built a portfolio by investing in early-stage tech companies. Pascal also held leadership positions at era-defining powerhouses Google, eBay, and Mozilla. Finette was the faculty chair for entrepreneurship and open innovation at Singularity University. He's worn many hats and knows what needs to go on in the brain under each of them to lead effectively.