Digital disruption is the biggest challenge that businesses are facing today. But where there is risk, there is opportunity. New technologies allow you to think big. At the same time, you need to think practical. Make Disruption Work shows you what digital disruption entails and how to ride the wave. The book is focused on evidence and offers real-world examples of companies that underwent digital disruption and now bank healthy digital sales. Disruption need not be a threat: it's a power, and it's in your hands.

About the authors

Jankovich and Voskes founded digital consulting firm SparkOptimus in 2010, to advance society by tapping into the possibilities new technologies bring. They have worked with some of the biggest companies in the world, building their digital capabilities from the ground up and launching new digital ventures. SparkOptimus now is the leading and fastest growing digital growth consultancy in Europe, with over 100 digital projects in the past 18 months.

Praise

‘With outstanding simplicity and deep insights, this book reveals the ‘‘how to” of digital disruption.’

Paul Polman, CEO Unilever

‘Jankovich and Voskes have taken this complex topic and created a clear, actionable path.’

Wiebe Draijer, CEO Rabobank

‘A powerful guide to help navigate disrupted waters.’

Franck J. Moison, Vice Chairman Colgate-Palmolive

‘Disruption demystified! Offers practical perspectives and a clear manual to master disruption.’

Annet Aris, Adjunct Professor of Strategy INSEAD

‘Easy-to-digest, visually appealing, and packed full of useful advice for leaders.’

Michael Wade, Professor of Innovation & Strategy IMD

‘Fantastic book!!!’

Menno Antal, Managing Partner 3i Private Equity

‘A must-read for any modern-day business leader.’

Rahmyn Kress, CDO Henkel

‘Concrete actions backed by real-world experience, a winner!’

Jan Derck van Karnebeek, CCO Heineken

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