Disruptive Technologies and Business Innovation: IoT in Perspective
Language: English
Published by Bentham Science Publishers, 2024
- Softcover
- New

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- Title
- Disruptive Technologies and Business Innovation: IoT in Perspective
- Author
- Majeed, Mohammed
- Publisher
- Bentham Science Publishers
- Publication year
- 2024
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9815322907
- ISBN 13
- 9789815322903
The book begins by introducing IoT in marketing and its role in shaping modern business practices. It discusses how IoT is revolutionizing key aspects of the marketing mix, including product development, pricing strategies, promotion, and distribution channels. Readers will gain insights into how IoT integrates with marketing strategies to enhance customer experiences and improve decision-making through data-driven approaches.
The book also examines IoT's role in market research and highlights its transformative potential in specialized industries, such as smart manufacturing for fashion firms. By providing practical applications and real-world examples, this guide serves as an essential resource for professionals, researchers, and students seeking to understand IoT's role in business innovation.
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Ria Christie Collections
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AbeBooks seller since March 25, 2015
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