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Bibliographic Details

Title: The Distribution of Goods and Services (Dollars and Sense: A Guide to Financial Literacy)
Publisher: Rosen Central
Publication Date: 2011
Language: English
ISBN 10: 1448847184
ISBN 13: 9781448847181
Binding: paperback
Condition: Very Good

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Synopsis

This insightful book explores the details of the supply chain, specifically the distribution of goods and services. From the origin of goods and services, as raw materials or laborers, to their final use by consumers, the path of distribution is described in straightforward language. Students learn about the four main marketing channels, merchant and functional middlemen, direct sales, retailing, wholesaling, transportation and business logistics, the marketing of products to consumers, and online shopping and delivery. The narrative also includes information about outsourcing and online marketing.

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