Distribution and e-commerce: Theory, tools and case studies to put into practice

Malongo Mpidi, Gabriel; Mbi Mbambi, Montana Joshua

ISBN 10: 6208955106 / ISBN 13: 9786208955106

Published by Our Knowledge Publishing, 2025

About this Item

Seller Inventory # I-9786208955106

Bibliographic Details

• Title: Distribution and e-commerce: Theory, tools and case studies to put into practice
• Publisher: Our Knowledge Publishing
• Publication Date: 2025
• Language: English
• ISBN 10: 6208955106
• ISBN 13: 9786208955106
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Distribution and E-commerce" analyzes the evolution of distribution in the digital age, marked by the rise of e-commerce and the integration of physical and digital channels. It begins with a definition of distribution types (intensive, selective, exclusive) and their strategic role. It then explores digital transformation, the impact of marketplaces, social networks and technologies such as AI or augmented reality. The book looks at the new omnichannel strategies, the importance of logistics and merchandising, and the challenges of e-business sustainability. Finally, it highlights future prospects: personalization, automation and environmental responsibility.