Distribution and e-commerce | Theory, tools and case studies to put into practice

Gabriel Malongo Mpidi (u. a.)

ISBN 10: 6208955106 / ISBN 13: 9786208955106

Published by Our Knowledge Publishing, 2025

About this Item

Distribution and e-commerce | Theory, tools and case studies to put into practice | Gabriel Malongo Mpidi (u. a.) | Taschenbuch | Englisch | 2025 | Our Knowledge Publishing | EAN 9786208955106 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.

Seller Inventory # 133536100

Bibliographic Details

• Title: Distribution and e-commerce | Theory, tools and case studies to put into practice
• Publisher: Our Knowledge Publishing
• Publication Date: 2025
• Language: English
• ISBN 10: 6208955106
• ISBN 13: 9786208955106
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 7D millimeters 220 millimeters width by 150 millimeters height by 7 millimeters depth
• Weight: 173 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Distribution and E-commerce" analyzes the evolution of distribution in the digital age, marked by the rise of e-commerce and the integration of physical and digital channels. It begins with a definition of distribution types (intensive, selective, exclusive) and their strategic role. It then explores digital transformation, the impact of marketplaces, social networks and technologies such as AI or augmented reality. The book looks at the new omnichannel strategies, the importance of logistics and merchandising, and the challenges of e-business sustainability. Finally, it highlights future prospects: personalization, automation and environmental responsibility.