This book examines the importance of diversity, equity, and inclusion in the context of the global sport industry, and asks how sport business might be a factor in enabling positive social change.

Opening with a chapter that introduces the most significant sociological, managerial, and social psychological theories, models, and frameworks for understanding this important topic, this book then presents in-depth case studies from around the world that explore various dimensions where sport business and social issues intersect. Covering characteristics such as race, gender, sexual orientation, disability, and religious orientation, this book presents fascinating cases across a wide range of sports and international contexts - from women coaches in Nigeria and rodeo Cowboys of Color in Texas, to disability sport development in the Caribbean and allyship within German sport organizations.

Providing an important snapshot of global efforts to promote inclusion in and through sport, this book is a fascinating read for any student, researcher, policymaker, or practitioner with an interest in sport business and management, the sociology of sport, or social issues in wider society.

About the Author

Demetrius W. Pearson is an Associate Professor in the Sport and Fitness Administration Program and formerly Associate Chair in the Department of Health and Human Performance at the University of Houston, United States.

Kirstin Hallmann is a member of the sport management faculty at the German Sport University Cologne. Her research focuses on evaluating sports consumers' behavior in relation to sports participants, spectators, elite athletes, sports tourists, and volunteers. Her research has been published in more than 80 peer-reviewed journal articles on sport management, events, and tourism. She has co-authored seven monographs and co-edited three books.

James J. Zhang is a Professor of Sport Management at the University of Georgia, United States. His primary research interests include applied measurement and applied studies examining sport consumers and organizational behaviors. To date, Dr Zhang has authored or co-authored over 200 research manuscripts, co-edited 15 books, and delivered over 500 research presentations at international and national conferences.

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