The Dog Walker's Startup Guide

Written by a dog-walking pioneer, this book provides all the information anyone would need to start up his or her own dog walking business. Presented in twelve well-defined steps, the author's action model incorporates everything from business basics to the fundamentals of animal psychology. Supported by a strong website and ancillary materials including a training DVD, the book will appeal to those seeking financial freedom at the end of a leash. FROM THE BACK COVER: WARNING: USE AT YOUR OWN RISK! Known to cause side effects such as happiness and fulfillment According to many experts, dog walking is currently the fastest growing area in the professional pet care industry and it shows no sign of slowing down. More American households have dogs than ever before! Whether you have been dreaming of escaping the 9-5 grind, or just love dogs and want to work with them, this book will help you take this growing industry by the leash and profit from it. This easy to follow step-by-step guide to starting your own dog walking business teaches: * How to assess the number of clients you ll need to meet your financial goals using case studies and formulas that work (page 12) * What services will creatively sell your business and lead the competition (page 16) * How to create a winning web presence that promotes customer confidence and sells your business 24 hours a day * How to create a professional welcome packet step-by-step (page 31) * How on-the-fly photo updates can enrich your service by promoting human interaction and involvement, leading to more referrals and additional income from advertising (page 124) * Professional advertising strategies revealed in detail and highlighted with examples that will quickly turn your business idea into profit-making reality (page 53)

Dog walking pioneer, J.D. Antell owned and operated one of the north shore's most successful dog walking business for over seven years. He is the founder of dogzanny.com a comprehensive online resource devoted to helping professional dog walkers and businesses get started and operate successfully. He is an honors graduate of Rochester Institute of Technology with a BS in Film & Television production. He spent his early career producing and directing award-winning national TV commercials, shows, and videos in the Denver area before returning to Massachusetts.

After giving the television industry its due, J.D. decided to embark on an entrepreneurial journey, opening one of the first dog walking business in the north east. During that time both he and his wife, Eileen, immersed themselves in the business, learning valuable lessons along the way. They eventually expanded to offer dog training services after years of working with dogs and training their own German Shepherds under the guidance of many experienced trainers and handlers.

J.D. spends his spare time sailing and boating or volunteering with the U.S. Coast Guard Auxiliary. Currently he is working on three new writing projects and consulting dog walking business owners nationwide.

To learn more visit dogzanny.com or email info@dogzanny.com