Paperback. This book is about the theory and practice of doing business in India and is based on M.Sc. students' evaluated assignments related to a field study trip to India in 2013. The book is organized into six chapters. Chapter one reflects on why one should do business in India. Reasons for doing business in India are among others access to low cost production and to a rapid growing market for products due to high economic growth in India. The second chapter is concerned with Indian business culture. When engaging in business in India, it is important to pay attention to cultural aspects. One should adapt to local customs, habits and traditions. The third chapter is concerned with innovation in India. The chapter analyzes how innovation takes place from an Indian perspective. The fourth chapter is about knowledge management. The chapter provides an analysis on how knowledge in industrial enterprises is shared in India. The fifth chapter deals with outsourcing and offshoring activities to India. The chapter creates an overview of important factors to consider when choosing among these two globalization strategies. The final chapter focuses on the overall learning process obtained from this field study trip to India. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: Doing Business in India (Paperback)
Publisher: University Press of Southern Denmark, Odense
Publication Date: 2014
Language: English
ISBN 10: 8791070880
ISBN 13: 9788791070884
Binding: Paperback
Condition: new

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Synopsis

This book is about the theory and practice of doing business in India and is based on M.Sc. students' evaluated assignments related to a field study trip to India in 2013. The book includes: reflection on why one would do business in India, such as access to low cost production and a rapid growing market for products due to high economic growth in India * recognition of the importance of paying attention to cultural aspects, adapting to local customs, habits, and traditions * analysis of how innovation takes place from an Indian perspective * discussion of how knowledge management in industrial enterprises is shared * outsourcing and offshoring activities to India, creating an overview of important factors to consider when choosing among these two globalization strategies. [Subject: Business Management, Economics, India Studies]

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