Doing Business Research: A Guide to Theory and Practice

Lee, Nicholas, Lings, Ian

ISBN 10: 1412928796 / ISBN 13: 9781412928793

Published by SAGE Publications Ltd, 2008

About this Item

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Seller Inventory # M01412928796-G

Bibliographic Details

• Title: Doing Business Research: A Guide to Theory and Practice
• Publisher: SAGE Publications Ltd
• Publication Date: 2008
• Language: English
• ISBN 10: 1412928796
• ISBN 13: 9781412928793
• Binding: Soft cover
• Condition: good

About this title

Synopsis

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University

For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.

Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:

- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology

- a pragmatic guide to why things are important and how they are important

- a huge range of things to consider that the reader can use to develop their research project further

- a resource book, providing extensive suggested reading to help the researcher do their research.

This book doesn′t just show you the ′basics′ - it will ultimately empower you to place a magnifying glass on all elements of your research.

About the Author

Nick Lee is Professor of Sales and Management Science at Loughborough University′s School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as ′one of the 15 scientists whose work will shape the future′.